Search Engine Optimization (SEO)

Grafiatech Web Solution is a Search Engine Optimization Service provider that offers quality Search Engine Optimization / SEO Services and Internet Marketing Solutions. Our Search Engine Optimization Processes are designed given by the Google SEO guidelines, and white hat SEO techniques are strictly followed.

Search Engine Optimization is an effective way to drive traffic to your site for a very low cost per customer. However good ranking is the result of expertise, patience, and hard work. We adhere to the search engine guidelines for search engine optimization. We focus on ranking your site on top search engines and portals such as Google, Yahoo, Altavista, Hotbot, MSN, WebCrawler, AOL, and Netscape, which account for the majority of searches performed on the web. Over time, our Search Engine Optimization process increases your rank on keywords specific to your product or service.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a part of internet marketing where a website is promoted by paid ad placement based on the search keywords. It helps in improving the visibility of the business on the web to increase sales and lead.

Google dominates in the search engine, that is why our search engine marketing services primarily focus on Google AdWords. Google AdWords is based on Pay Per Click model where the client has to pay only when a visitor clicks on the advertisement.

We use our PPC expertise to pick up the correct keywords and use them in the correct context through detailed analysis. After that, we use these keywords to create new ads and place them based on clients’ business location.

Social media optimization (SMO)

Social media marketing is the latest innovation and the most powerful tool in online advertising. Our social media marketing services include all the elements of social media optimization (SMO). SMO is a process of promoting a product/service or a brand over a social media landscape. Today the search results are different as compare to earlier. Now, search results show the images, videos, Facebook updates, Twitter tweets, etc.

Social media marketing services are hired to build and strengthen your business, to gain online popularity, and much more. We help you set up accounts on all social networks, blogs, social bookmarking, video sites, article directories, RSS feeds, and pings. (Facebook, Twitter, YouTube, Linked In, etc.)

Social media marketing

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
There are a variety of reasons why our company provides social media marketing. We’ve created a list of the four most beneficial reasons to consider.
Let's dive in.

Increase Brand Awareness

Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience to look at your brand even when they aren’t thinking about your brand or product.

Generate Leads and Boost Conversions

A strong social media marketing strategy will generate conversation about your brand, products, and partners.

Foster Relationships With Customers

Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.

It Gives You A Leg Up On Competitors

There’s a lot to learn from your competitors’ social media presence, especially if you have just started exploring social media and lack good marketing ideas.
Progressive companies always monitor their competition to see what’s working for them and whatnot. Tracking what your competitors are up to should be a key part of your social media marketing strategy.
You can start experimenting with things that are working for your competitors.
For example, if paid Facebook ads are generating good results for your competitors, you should try it too. However, you shouldn’t copy your competition in a way that could hurt your reputation. Make sure to stand out.

It is Cost-Effective

Social media marketing is probably the most cost-efficient and diverse way of promoting a business.
It doesn’t cost anything to create a profile on most social networking sites. In case you want to run a paid campaign to boost your content, the cost is relatively low as compared to other advertising platforms.
When done well, your chances of producing greater returns on your investment are higher. If paid advertising is a part of your social media marketing strategy, be sure to start small and work your way up as you become more comfortable.
There’s always something you can do to improve your digital advertising results. One of the benefits of social media marketing is that it allows you to track your performance and fine-tune your strategy using real-time data.